4D Logo 1
4D Logo 2
4D Logo 3

Current Logo.

My professional opinion:

  • Too Busy
  • Difficult to understand when viewed at a distance.
  • Doesn’t represent the idea of a 4th Dimension
4D Logo 4

Fourth Dimension?

1: A dimension in addition to length, breadth, and depth specifically, a coordinate in addition to three rectangular coordinates especially when interpreted as the time coordinate in a space-time continuum.

2: Something outside the range of an ordinary experience.

4D Logo 5

A "Tesseract."

4D Logo 6

Lets start our design by representing the "fourth dimension" as a version of Carl Sagans "Tesseract" and the letters 4D.

1. A cube represents the first 3 dimensions

4D Logo 7

2. A line through it would represent the 4th dimension

4D Logo 8

3. Now rotate the block 90 degrees but keep the line

4D Logo 9

4. Add another vertical line for the Space-Time Continuum

4D Logo 10

5. Remove a quadrant to reveal the left-side "4"

4D Logo 11

6. Shorten the horizontal line to reveal the right-side "D"

4D Logo 12


4D Logo 13

Oh so white.

4D Logo 14

and vertical too.


Mark your territory.

4D Logo 15
4D Logo 16

Black on Black.

4D Logo 17

Introduce Yourself.

4D Logo 18


4D Logo 19


Final Thoughts

We have one rule when creating brands: You Must Love It!

Thanks for letting me explore this new direction for your brand, if you love it, say so. 

If you hate it…send me some love for the effort, but dig into what’s not working for you, lets figure out where we need to be.

Ben Moffett

4D Logo 20