My professional opinion:
1: A dimension in addition to length, breadth, and depth specifically, a coordinate in addition to three rectangular coordinates especially when interpreted as the time coordinate in a space-time continuum.
2: Something outside the range of an ordinary experience.
We have one rule when creating brands: You Must Love It!
Thanks for letting me explore this new direction for your brand, if you love it, say so.
If you hate it…send me some love for the effort, but dig into what’s not working for you, lets figure out where we need to be.