Web Design: Everything you need, to make your next project successful.
This page is under construction but browse it anyway...you might learn something.
What We Will Cover In This Article
What is a successful Web Design?
A successful web design in my opinion is more than design and code, it is the digital representation of your physical presence as a business or organization. It may be the first time a user interacts with your brand. If it is a sloppy representation, your client or customer may get a negative impression of your brand.
5 Important Aspects of a Successful Web Design
Good Copy is the Key To A Great Foundation
This is the last thing most people want to think about before designing their website, yet it is the most important aspect of your site. the proper use of words or “advertising copy” is the key to selling your product or service online. The term “copy” originates from the advertising industry as an effective way to create words that will convert “Browsers” into “Buyers”.
What is considered good copy that will sell?
- Good cop speaks genuinely and sincerely to your audience that you are trying to promote your organization.
- Good copy mentions the problems and needs of the audience to form a connection.
- Good copy establishes the company as an ideal solution to those problems.
- Good copy ends with a significant call to action.
Strategic SEO Strategy
Consider an SEO strategy the same as a savings account at your local bank. Good SEO will help you stay successful in the future. It may not help you today but it will greatly improve your success in the future just like a good savings strategy does for your pocketbook.
5 Steps for a good on page SEO strategy when designing your next website.
- Pick the Primary “Keyword” that you want to be found online when someone searches Google or Bing or any browser. I picked “Web Design” and you found me here.
- Create a page on your website where you write about that chosen keyword. for example BenMoffett.com/webdesign
- On that page, establish yourself as the #1 authority on that subject. Do your research like you would have in High School or college and go find other people’s articles and read them if you have to but don’t plagiarize their copy. Even if you are the subject matter expert in your field it doesn’t always mean you know how to properly write about it, so reading articles by other people can help. Just remember to properly attribute anything you may have learned to the link you learned it on.
- Build a Proper Outline of Content
- Add Table of Contents at the top of the page
- Use Headlines to break up the content, look at this page as an example.
- Use proper Heading Tags so Google can read your content properly. If you don’t know how to do this, find someone who can help, like me.
- Add FAQ’s including an FAQ Schema
- Create resource attribution links at the bottom of the page, just like you would for a book. See my examples below.
- Link to other pages on your site such as your services or contact page.
This of course is just a start to what you need to do. SEO work never ends but you can chip away at it over time. Set a time on your calendar every couple of weeks to work on it for just 1 hour and in a year you will have completed 24 hours worth of work on your SEO.
Beautiful Design that follows proper UX rules
Call To Actions That Work
Fast and Reliable Hosting
3 best tools to use to build a successful web design.
Why is SEO critical to a great web design?
Because if your site can't be found then who will ever see it...
4 necessary skills to be a good web designer?
Coding or No-Coding Tool
Web Design FAQ's
The experience of web designers can range from someone just starting out to someone with 20+ years of experience. I would look for the following qualities when hiring a new web designer.
- Do they have clients who have given them good reviews? Simply look them up by name on Google and read their reviews. They don’t need a lot of reviews, just a few good, and sincere ones.
- Do they have a balanced portfolio of work you can view? In other words, do they have a range of client types in multiple business areas?
- Are they patient and willing to put the hard work in? A simple test is to ask them how they handle revisions when building your site. If they fumble this answer, you might have an issue. My answer is simple. I work until your happy. I have spent months on revisions, no complaints, it’s part of the job of what I do.
It’s a great question but a really simple answer. Web Designers that you can find online with a Google search have already proven that they can do for themselves what you need them to do for you. So first look online by typing into Google “Web designers near me” or “Web designers in your town”.
Let me first say, if your web designer is offering to build you a website for less than $2,000 I would have doubts if they align with the other answers within this FAQ. In general, I would say a good website designer will charge between $3,500 and $20,000 for most websites. In my 20 years of building websites, 90% of the sites I’ve been involved with have fallen into this range. I have quoted sites as high as $80,000 but those are very rare. Your web designer will also offer you a maintenance package that will include your hosting, code updates, and website changes. Ranges for website maintenance packages will usually start at $45 and up.